Yu Yureka: Micromax’s effort to build identity

Yu Yureka: Micromax’s effort to build identity

After having a bad reputation of the low quality product, Micromax is determined to rebuild its individual identity through the new smartphones which are studded with new technologies and are available at an affordable budget.

The gadget has a 5.5” screen with 720 X 1280 pixel resolution and is Bluetooth, wi-fi and LTE facilitated. It operates the Qualcomm Snapdragon 615 processor (octa-core 64-bit type) and Cyanogen 11 makes the features worthwhile in the device. 2 GB of RAM, 16 GB of an internal storage facility (expandable up to 32 GB using a microSD card) add exceptional value to this phone at this price range. The Cyanogen OS helps the user to customize many settings. Along with all the google apps, the model has a Yuniverse browser. AudioFX app, baton app and so on. Its performance is also highly adorable which has the ability to beat Xiomi Redmi also. Other than MKV files it can run all the types of video file formats. Holding is easy, call quality seems decent, high-quality captures by the camera are the big advantages of this low price smartphone.

The Cyanogen OS is the biggest plus for this mobile and the quality offered at this low price keeps the device ahead of Xiomi Redmi. However, the device’s battery backup is just 7 hours and 26  minutes (found in the video loop test) which is very low in today’s day. This brand is only available in the online sale. 



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